Where good ideas get better
Hotel Branding
Yep, bankruptcy. In 1986, Porsche global sales had plummeted from a high of 53,000, to just 14,000 in 1993. The numbers are staggering, but this is no secret Porsche will deny. The same company that built a legacy of racing thoroughbreds, and works of art that hang in children’s rooms everywhere were desperate for a new direction
PROJECT
- Name Palms Hotels Group
- Apps used Adobe Suite
- Published 25.03.2021
INFO
Branding is the targeted, active development of a brand. The aim is for the brand to develop into the flagship of the company through its unique selling proposition, to be associated with certain feelings and messages by the customer and to be remembered for a long time.
Use Color to bring
your branding on another Level
What is color psychology? Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers' impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.
